In order to integrate your  online marketing with your offline efforts you will need to make sure you put into place the Four Key Marketing Pillars for a good mix.

1. Lead Generation:  Gaining exposure for your product of service is the first vital key to a successful marketing process
2. Your Sales Process: A good sales process educates your prospects on the why they should buy from you and educates your customers on why they should buy from you over and over.
3. Your Follow Up Process: Key to any business, if you want a stable thriving business you need to keep educating and following up on your prospects and customers after the sale.  Over-delivering with high quality products and exceptional service also makes it far easier to use the next pillar.
4. Getting referrals. ONline this translates in to Online Reviews if you do this right.  Your reward for educating your prospects and clients and over-delivering with service and value is a whole pile of shinny happy people who are thrilled to talk to others both on and offline!

 

When you integrate Online marketing you can make your business message go viral often on auto pilot with hundreds even thousand of your customers speeding the word about you.

 

In my next post I will start to drill down into the proven online strategies you can use to power up each of these Marketing Pillars

This entry was posted on Monday, January 9th, 2012 at 1:36 am and is filed under Brick and Mortar Business, Follow Up, Lead Generation, Marketing Pillars, Online Marketing, Online Reviews, Profits, referrals. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.