What’s in Your Offer?

The most common mistakes I see business owners make is an offer that destined to fail that usually looks like ” join our list” ( dude…what list..what is going to happen if I join this mystery list…I’d rather not)  or sign up for our email newsletter ( that you have no interest in or even time to look at)

People are certain you will use this list for evil…to spam them with product pitches that they have no interest in.  Unless you are giving away a map to buried treasure don’t bother.  Spam has got to the point where most of your clients and prospects will be very wary about giving out their email address. (more…)

When I’m talking to business owners they usually tell me their biggest challenge is how to get and keep customers.

The dictionary defines a customer as “a person who purchases goods and services from another”   And I’m sure you have used the term “a Tough Customer” when describing someone who is difficult to deal with.

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